Achieve omnichannel audience understanding and data-driven revenue growth with our first-party Data Platform.
We prioritize data security and ethical practices. All user IDs are anonymized, encrypted, and fully compliant with GDPR and CCPA regulations.
No personally identifiable information (names, emails, addresses) is ever collected.
All data is obtained with clear user consent.
We set high standards for responsible data use within the industry.
In a world without third-party cookies, publishers need new solutions to maintain addressability and drive revenue. Data collaboration empowers publishers to:
Combine first-party data with trusted partners to create richer audience segments.
Deliver highly targeted inventory through PMPs, maximizing value for advertisers.
Collaborate without compromising user privacy through secure data- sharing techniques.
Attract top advertisers seeking quality audiences in a privacy-compliant way.
Unlock untapped demand and maximize the value of your audience by connecting with premium buyer platforms through 360° Monetize. Our solution offers wider reach and precision targeting for improved yields and higher quality leads.
Gain access to a diverse range of buyers eager to reach your unique audience segments.
Leverage precision targeting capabilities to connect the right advertisers with the right audiences, maximizing the value of each impression.
Increased competition and better targeting result in stronger bids and improved revenue streams.
Attract top-tier advertisers and generate higher-quality sales leads for your business.
Adopting the IAB Tech Lab's standardized Contextual Taxonomy helps publishers
Use consistent terminology to describe content and audience segments for better advertiser understanding.
Reduce signal loss during data transmission, making your inventory more valuable in a privacy-focused landscape.
Offer clear, standardized contextual targeting options that top advertisers seek.
Improve your own internal content understanding and audience segmentation.